PERSONAL SUMMARY
Marketing, Business and Communication have always been my passion and my primary professional activity. I have important experiences in Italian Yellow Pages, Vodafone, Privategriffe.com (a second hand fashion marketplace e-commerce), Chorally (a social CRM data platform) and in Switzerland in IDNTT SA and Camarsoft SA.
Strongly skilled in Business Analysis, Marketing, Sales, E-commerce, SEO, AI, Online/Offline Advertising, Traffic and customer acquisition, Affiliation, Digital and Traditional Public and media Relations, Social Media and Co-marketing.
Dynamic, flexible, ambitious, always motivated with new challenges, like to work in team even in a remote working condition, resilient and strongly result oriented in an international environment.
Strongly skilled in Business Analysis, Marketing, Sales, E-commerce, SEO, AI, Online/Offline Advertising, Traffic and customer acquisition, Affiliation, Digital and Traditional Public and media Relations, Social Media and Co-marketing.
Dynamic, flexible, ambitious, always motivated with new challenges, like to work in team even in a remote working condition, resilient and strongly result oriented in an international environment.
PROFESSIONAL EXPERIENCE
CAMARA SOFT SA - CHIASSO (CH), LUGANO (CH)
Group Chief Marketing Officer and Sales Director (CMO/CSO)
September 2019 - September 2024
As a group CMO and Sales Director for Camara Soft, a company belonging to Strasshill Holding Group, I am in charge of all the on/offline Marketing and Sales Strategies and execution in 26 countries (EMEA, LATAM, APAC), coordinating 6 teams in 6 different countries for a total of 29 people.
Analysis, Budgeting, KPI's monitoring and Marketing Intelligence:
- Definition of Budget revenues (+10/20% YoY avg) and investment Budget (approx 3Mio €/year)
- Definition of worldwide pricing strategy in local currency and strategies on/offline to increase revenues
- Increase worldwide traffic (+12% YoY avg) and tracking with google analytics
- Profit&Loss statement for the different business lines
- Competition Benchmark for 26 countries
Marketing:
- Define and execute digital marketing initiatives (budget 1,3mio €/year)
- Coordinating offline Marketing initiatives: traditional Advertising like Billboard, Local Events, Street Marketing&Guerrilla (1,7mio €/year)
- Reputation and branding management using social media, Blog content creation and Public Relation
- SEO Activities with a multilanguage team
Sales:
- Dedicated teams to stimulate telesales activities with tailored strategies and promos for each country
- Bringing telesales incidence in total revenues from 6% to 18% in three years
- Main achievements: sales LATAM +70%, sales APAC +90%, sales EMEA: +10%
IDNTT SA, BALERNA (CH)
Chief Marketing Officer
September 2017 - September 2019
As the Chief Marketing Officer my role is to define Marketing and Sales strategy for brand adopting an omnichannel approach with different touchpoint managed (telesales, email marketing, SMS and whatsapp and marketing automation).
- Defining profit and loss statement for the brand FATTITROVARE
- Managing outbound sales call center in Romania, Albania and Italy with a specific attention to CAC
- Managing digital sales and lead generation: +76% leads generated in two years
- Defining Business Plan and Sales Budget: 1mio€ revenues achieved from 150k€ (+500%)
- Analyzing and monitoring CLV to increase customer loyalty, spending and retention
CHORALLY - MILAN, FLORENCE (IT) - LONDON (UK)
Global VP Business Development and Sales
April 2015 - August 2017
In Chorally, a fast growing startup my role as VP Business development manager is to leverage B2B sales to increase the value of the company to realize an effective exit strategy.
- Managing all customer acquisition strategy for new customers and partners discovery
- Defining and checking sales target with sales force team
- Scouting for international partner such as Media Agencies, System Integrators, Business Partner
- Expansion of international Chorally presence in the CRM/big data market, Data Science
- VC fundraising scouting
PRIVATEGRIFFE SPA, MILAN (IT)
COO - Chief Operating Officer
April 2014 - March 2015
Privategriffe is an Italian fashion marketplace startup. The business model is to let user sell and buy pre-loved, second hand fashion goods (like Vinted.com and Vestiaire Collective).
- Increase website revenues with a precise and challenging new sales strategy
- Define a seller acquisition strategy focused on item/catalog increase
- Manage product marketing development, creating new website features
- Manage on/off line communication, press office, digital PR/influencer, local events
- Managing 15 people
VODAFONE N.V, MILAN (IT) - LONDON (UK)
Head of digital communication & Social media
October 2007 - March 2014
As Head of digital communication and Social Media I am in charge of creating content and communication on Facebook Brand Page (1.2 mio fan), Twitter X (215k followers), Google+ (110k followers), YouTube, Pinterest platforms for Italian market.
- Leveraging on Facebook tools for customer acquisition (FB offers) +160% sales YoY avg
- In charge of Vodafone IT Sentiment and Reputation Analysis: -70% of negative brand sentiment in 3 years
- Leading external Digital PR agency for managing influencers and advocates
- Managing Vodafone News Magazine editorial staff
- Launching Vodafone Italy digital CRM with a dedicated call center of 30 people
- International public speaking in telco summit in Barcelona, Berlin, Budapest, UK
EDUCATION
Master Degree in Communication Sciences and Languages
UNIVERSITÀ CATTOLICA DEL SACRO CUORE - MILAN (IT) (1999)
Master in Marketing and Finance
VODAFONE CORPORATE UNIVERSITY (2011-2014)
Journalist
NATIONAL ORDER OF JOURNALISM - ITALY (2014)
High school diploma
PADRE BECCARO INSTITUTE - MILAN (IT)
SKILLS & LANGUAGES
Languages
- Italian: Mother Tongue
- English: Excellent
- French: Excellent
- Spanish: Excellent
- Portuguese: Intermediate
Technical Skills
- MS Office
- Google Workspace - Analytics
- Jira/Trello, agile tools
- SEO tools
- Canva/Figma
- Chat GPT Pro
NOTABLE ACHIEVEMENTS
- Working with a worldwide approach in various countries
- Launching startup in UK (Chorally), in Cyprus and in Spain
- Investing in real estate sector in europe and latam
- Six months experience in US (San Francisco) for business english course and professional training
- Various months spent in UK, Ireland, Spain and Brasil for professional and personal activities
- Professor and speaker in various events in Europe from 2010 till 2019
- Driving Licence: A, B (Own Car)